CSE FEDERAL CREDIT UNION RECEIVES FOUR AWARDS FOR OUTSTANDING MARKETING ACHIEVEMENTS
Lake Charles, La.— CSE Federal Credit Union (CSE) was recently presented with four awards as part of the Marketing Association of Credit Unions (MAC) 2023 “MAC Awards.”
CSE received awards in the assets class of $500 Million and less in the categories of Newsletters, Annual Reports, Direct Mail and Community Engagement. Design partnerships include Parker Brand Creative of Sulphur, LA, PMD Group of Houston, TX and Marquis of Plano, TX.
Common Cents - Newsletter
In the Newsletter category, CSE received a Gold Award for the quarterly publication “Common Cents” which is published for Members and posted to the credit union’s website to promote important news and events.
In the Annual Report category, CSE received a Gold Award. CSE’s “You “R” CSE” themed report focused on the community and membership of CSE. CSE Membership is based off any generation and walk of life. The report featured quotes from local members of the community and real statistics throughout the 2021 year about CSE.
CSE received a Bronze Award for Direct Mail which was a mail piece about CSE Auto Loans. The mailer consisted of information about CSE Loyalty Rebates, Relationship Pricing and Exceptional Service. “Membership matters at CSE Federal Credit Union” was the motto used within the mail piece and we stand by that statement daily by providing the utmost cost-effective services and products, plus more!
Real Men Wear Pink - ZydePink Brunch
CSE’s efforts supporting the Real Men Wear Pink (RMWP) campaign for Southwest Louisiana was given a Silver Award in the Community Engagement category. RMWP is a fundraising and awareness campaign benefiting the American Cancer Society's (ACS) breast cancer efforts. As a play on the title “Real Men Wear Pink,” CSE placed a “Real Dancers Wear Pink” fundraiser event at CanDance studio and “ZydePink” brunch at Panorama Music House in Lake Charles, LA, along with much more to help raise funds. This campaign was a way for people to show off their dance skills and learn line dances with friends in pink while donating to the fundraiser.
“The MAC Awards has plenty of expert contestants with superb marketing and business development production demonstrated by each, and we’re honored to have obtained four awards while representing CSE. I’m grateful to work with a team that makes every effort to express such creativity daily,” CSE Chief Marketing Officer Colleen Desselle said.
The MAC awards have been presented since 1986 at the annual MAC Conference and this year the awards were presented in Tennessee.
For more information on the Marketing Association of Credit Unions and the 2023 MAC Awards, please visit MAC Network - Application Gallery (secure-platform.com).