Lake Charles, La.— CSE Federal Credit Union (CSE) was recently honored with two Awards, which recognize outstanding marketing achievements in the credit union industry. The awards were presented by the CUNA Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals.
CSE’s first award presented for the Annual Report category with an entry, entitled “Louisiana Strong- 2020 Annual Report” earning Category’s Best Diamond Award. The second entry earning top accolades, was Strategic Planning, Assets under $500M category titled “The Magic of Youth Month” impressed the judges to receive the 2022 Excellence in Marketing and Business Development award. CSE partnered with restaurant, Pizza Artista to host two outdoor events with music, face painting and youth month inspired giveaways. This was the first event CSE was able to host since the pandemic. The Magic of Youth Month’s goal was to increase Youth Accounts by 60 and Teen Checking Accounts by 30. By the end of April, CSE surpassed its goal and opened 228 youth accounts and 83 teen checking accounts, the best Youth Month performance CSE has had in years. Design partnerships include Parker Brand Creative of Sulphur, LA, and PMD Group of Houston, TX.
The Diamond Awards competition is the most prestigious competition for excellence in marketing and business development in the credit union industry. “As a team of CSE, we are extremely proud of this achievement and know that our work signifies the most excellent examples of creativity, innovation, relevance and execution, along with our compassion and support for our SWLA community,” said CSE Director of Marketing and Business Development Colleen Desselle.
“These awards recognize professionals who are impassioned to create superlative campaigns highlighting their credit unions,” said Lynn Heider, Recognition Awards chair and vice president, communications & public affairs, Northwest Credit Union Association. “ Through their efforts, communities around the country continue to learn about how important credit unions are.” For more information on the Diamond Awards or to view the entire list of winners, visit this link Successes in credit union marketing and business development honored | 2022-03-18 | CUNA News.
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Pictured from left to right: Logan Williams (CSE Business Development Supervisor), Morgan Martel (CSE Marketing Communications Specialist), Morgan Algero (CSE Marketing Supervisor), Colleen Desselle (CSE Director of Marketing and Business Development), Amy Nyberg (CSE Business Development Specialist), Heather Lee (former CSE Marketing Manager) and Davon Cole (CSE Marketing Representative)
